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3D VIEW_ICONIC TOWER.jpg

Location:  Ho Chi Minh City
Year: On Going
Scale:  11,366m2 (GFA)
Role: PM, Investor

Iconic Tower OFFICE

HO CHI MINH, VIETNAM

THE BRIEF

Hôtel des Arts Saigon, MGallery called for a pioneering lifestyle experience that could capture the classical charm of French Indochina while offering the timeless chic of a modern luxury boutique hotel. Set in the vibrant center of Ho Chi Minh City, just steps from historic landmarks like the Notre-Dame Cathedral, the opportunity was to create a living art museum where local character, refined elegance, and enduring style feel naturally connected.

Owned and developed by Renoma, ICONIC Office Tower is a next-generation commercial development rising in the heart of Thảo Điền, District 2. The tower features 18 floors and 4 basements, designed to LEED standards with a striking green façade, Grade B+ office specifications, and direct connectivity to the city’s metro system.

A concept shaped by 1930s heritage, contemporary flair, curated masterpieces, and the energetic pulse of Saigon. At Hôtel des Arts, the city's rich history is not just scenery in the distance; it is the living heartbeat of the stay. Guests move between Parisian-inspired afternoon teas, vibrant local dining, and spectacular rooftop sunsets, returning each time to a poetic sanctuary that feels elegantly curated and deeply tranquil. This is lifestyle luxury with an artistic soul: timeless, sophisticated, and deeply alive.

SCOPE OF WORK

THE NARRATIVE

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