2024
YEAR:
112 HA
SCALE:
PROJECT MANAGMENT
ROLE:
Linh Son
Huong Thuong
THAI NGUYEN, VIETNAM
NEW URBAN AREA
THE BRIEF
Huong Thuong Eco Canal City called for a master planning vision to establish a pioneering "cultural eco-city" in Thai Nguyen province. Spanning 112.09 hectares along the scenic Cau River corridor, the opportunity was to create a destination with excellent regional connectivity where modern conveniences, sustainable green spaces, and the rich heritage of local ethnic cultures feel naturally connected.
SCOPE OF WORK
The scope as a project management consultant, involved guiding the project from the Owner's perspective, strategically balancing high-end aesthetics with precise budget management to establish long-lasting value. Each space was curated to stand the test of time, moving fluidly from artistic culinary touchpoints like The Albion and Saigon Kitchen to the iconic, Super Potato-designed Social Club Rooftop Bar and its serene infinity pool.
THE NARRATIVE
A concept shaped by 1930s heritage, contemporary flair, curated masterpieces, and the energetic pulse of Saigon. At Hôtel des Arts, the city's rich history is not just scenery in the distance; it is the living heartbeat of the stay. Guests move between Parisian-inspired afternoon teas, vibrant local dining, and spectacular rooftop sunsets, returning each time to a poetic sanctuary that feels elegantly curated and deeply tranquil. This is lifestyle luxury with an artistic soul: timeless, sophisticated, and deeply alive.
