2026
YEAR:
HA
SCALE:
URBAN PLANNING
ROLE:
Thuy Nguyen
HAI PHONG, VIETNAM
NEW URBAN AREA
THE BRIEF
Thuy Duong - Thuy Son Urban Area called for a strategic master planning vision to establish a modern, highly connected residential hub within Thuy Nguyen, Hai Phong. Located at the crucial northern gateway to the city and directly linked to the new Political-Administrative Center north of the Cam River, the opportunity was to design a balanced urban enclave where transit accessibility, rich public infrastructure, and serene residential living feel naturally connected.
SCOPE OF WORK
The scope as a project management consultant, involved guiding the project from the Owner's perspective, strategically balancing high-end aesthetics with precise budget management to establish long-lasting value. Each space was curated to stand the test of time, moving fluidly from artistic culinary touchpoints like The Albion and Saigon Kitchen to the iconic, Super Potato-designed Social Club Rooftop Bar and its serene infinity pool.
THE NARRATIVE
A concept shaped by 1930s heritage, contemporary flair, curated masterpieces, and the energetic pulse of Saigon. At Hôtel des Arts, the city's rich history is not just scenery in the distance; it is the living heartbeat of the stay. Guests move between Parisian-inspired afternoon teas, vibrant local dining, and spectacular rooftop sunsets, returning each time to a poetic sanctuary that feels elegantly curated and deeply tranquil. This is lifestyle luxury with an artistic soul: timeless, sophisticated, and deeply alive.
